<?xml version="1.0" encoding="iso-8859-1"?><!-- generator="b2evolution/3.3.3" -->
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:admin="http://webns.net/mvcb/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>MoreBlogett</title>
		<link>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php</link>
		<atom:link rel="self" type="application/rss+xml" href="http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php?tempskin=_rss2" />
		<description></description>
		<language>en-US</language>
		<docs>http://blogs.law.harvard.edu/tech/rss</docs>
		<admin:generatorAgent rdf:resource="http://b2evolution.net/?v=3.3.3"/>
		<ttl>60</ttl>
				<item>
			<title>Trump vs Turbines</title>
			<link>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2011/08/12/trump-vs-turbines</link>
			<pubDate>Fri, 12 Aug 2011 12:22:57 +0000</pubDate>			<dc:creator>moreblogett</dc:creator>
			<category domain="main">More Blogett</category>			<guid isPermaLink="false">67@http://buildingethicalbrands.com/mb_new_blog/blogs/</guid>
						<description>&lt;p&gt;Obama-bashing billionaire Donald Trump has vowed by &amp;#8220;using any legal means&amp;#8221; to prevent an offshore wind farm being built near the site of his luxury golf resort in Aberdeenshire, Scotland.&lt;/p&gt;
&lt;p&gt;Trump bought the 1,400-acre stretch of land in 2005 and was given the go-ahead to build the &amp;#163;750m resort by the Scottish government in 2008.&lt;/p&gt;
&lt;p&gt;In an amazing display of hypocrisy Trump&amp;#8217;s gripe is that the wind farm would be &amp;#8220;visually destructive&amp;#8221; to the area, spoiling the viewing pleasure of his resort&amp;#8217;s wealthy patrons.&lt;/p&gt;
&lt;p&gt;The proposed wind farm has already been cut back from 33 turbines to just 11. However this is still too much for Donald who, describing himself as &amp;#8220;an environmentalist&amp;#8221; has decided to build his development on the 4000 year-old dunes which are home to a variety of wildlife including, skylarks, kittiwakes, badgers and otters and have been designated as a &lt;a href=&quot;http://en.wikipedia.org/wiki/Site_of_Special_Scientific_Interest&quot;&gt;Site of Special Scientific Interest.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;In MB&amp;#8217;s opinion it would seem that an eight story tall hotel rising above the ancient dunes and noticeable from over 10 miles away is far more visually destructive than a few gently rotating wind turbines out at sea. In fact, if anything Donald could possibly turn the turbines to his advantage as in Atlantic City where the &lt;a href=&quot;http://uk.ibtimes.com/articles/20110623/wind-turbinestourist-attraction-atlantic-city-visitors-want-rooms-withwind-farm-view.htm&quot;&gt;Jersey-Atlantic Wind Farm&lt;/a&gt; has become a tourist attraction with hotel guests requesting rooms with a turbine view - You can have that one for free Donald.&lt;/p&gt;
&lt;p&gt;Sadly it appears that Trump&amp;#8217;s solution to the energy crisis is not to be found in low carbon alternatives but to steal oil from Iraq, or as he put it in a recent interview with Good Morning America&amp;#8217;s anchorman George Stephanopoulos, to &amp;#8220;reimburse&amp;#8221; America for the $1.5 trillion it has spent on military actions in the Middle East. &amp;#160;Oh dear.&lt;/p&gt;
&lt;p&gt;With a remarkable, but unsurprising, lack of modesty Trump appears to think that he can improve on Mother Nature and the splendor of this unique stretch of Scottish coastline. In an interview on the Letterman show he said, &amp;#8220;It&amp;#8217;s beautiful, but when I finish it&amp;#8217;ll be far more beautiful.&amp;#8221;&lt;/p&gt;
&lt;p&gt;There&amp;#8217;ll be no more roaming in the gloaming once Trump gets his way. Currently under Scottish law, anyone has the freedom to roam, provided they behave responsibly. The Scots have always exercised their right to the ancient tradition of universal access to the land and, until now, the local people of Balmedie have enjoyed the dunes and grasslands of the Sands of Forvie, which has the fifth largest sand dune system in Britain.&lt;/p&gt;
&lt;p&gt;Golf courses, on the other hand, are treated differently - although people have a right of access they do not have the freedom to roam. Trump has made it clear that this will apply to the development and access will be restricted.&lt;/p&gt;
&lt;p&gt;It is with a sense of shame that this blogger, as a Scot, has to share an ethnic connection with the Trump. His mother emigrated from Scotland at the age of 20, making him half Scottish and Donald has trumpeted (pun intended) his Scots heritage on the &lt;a href=&quot;http://www.trumpgolfscotland.com/&quot;&gt;Trump International Golf Links&lt;/a&gt; website. Maybe someone should check his birth certificate just to make sure?&lt;/p&gt;
&lt;p&gt;For a more in-depth look at the man and his plan you can check out Anthony Baxter&amp;#8217;s documentary &lt;a href=&quot;http://www.youvebeentrumped.com/youvebeentrumped.com/THE_MOVIE.html&quot;&gt;&lt;strong&gt;&lt;em&gt;You&amp;#8217;ve Been Trumped&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;em&gt; &lt;/em&gt;&lt;/strong&gt;where the Aberdeenshire locals and Trump come face-to-face in a fascinating showdown between a rural community and big business.&lt;/p&gt;
&lt;p&gt;&amp;#160;&lt;/p&gt;&lt;div class=&quot;item_footer&quot;&gt;&lt;p&gt;&lt;small&gt;&lt;a href=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2011/08/12/trump-vs-turbines&quot;&gt;Original post&lt;/a&gt; blogged on &lt;a href=&quot;http://b2evolution.net/&quot;&gt;b2evolution&lt;/a&gt;.&lt;/small&gt;&lt;/p&gt;&lt;/div&gt;</description>
			<content:encoded><![CDATA[<p>Obama-bashing billionaire Donald Trump has vowed by &#8220;using any legal means&#8221; to prevent an offshore wind farm being built near the site of his luxury golf resort in Aberdeenshire, Scotland.</p>
<p>Trump bought the 1,400-acre stretch of land in 2005 and was given the go-ahead to build the &#163;750m resort by the Scottish government in 2008.</p>
<p>In an amazing display of hypocrisy Trump&#8217;s gripe is that the wind farm would be &#8220;visually destructive&#8221; to the area, spoiling the viewing pleasure of his resort&#8217;s wealthy patrons.</p>
<p>The proposed wind farm has already been cut back from 33 turbines to just 11. However this is still too much for Donald who, describing himself as &#8220;an environmentalist&#8221; has decided to build his development on the 4000 year-old dunes which are home to a variety of wildlife including, skylarks, kittiwakes, badgers and otters and have been designated as a <a href="http://en.wikipedia.org/wiki/Site_of_Special_Scientific_Interest">Site of Special Scientific Interest.</a></p>
<p>In MB&#8217;s opinion it would seem that an eight story tall hotel rising above the ancient dunes and noticeable from over 10 miles away is far more visually destructive than a few gently rotating wind turbines out at sea. In fact, if anything Donald could possibly turn the turbines to his advantage as in Atlantic City where the <a href="http://uk.ibtimes.com/articles/20110623/wind-turbinestourist-attraction-atlantic-city-visitors-want-rooms-withwind-farm-view.htm">Jersey-Atlantic Wind Farm</a> has become a tourist attraction with hotel guests requesting rooms with a turbine view - You can have that one for free Donald.</p>
<p>Sadly it appears that Trump&#8217;s solution to the energy crisis is not to be found in low carbon alternatives but to steal oil from Iraq, or as he put it in a recent interview with Good Morning America&#8217;s anchorman George Stephanopoulos, to &#8220;reimburse&#8221; America for the $1.5 trillion it has spent on military actions in the Middle East. &#160;Oh dear.</p>
<p>With a remarkable, but unsurprising, lack of modesty Trump appears to think that he can improve on Mother Nature and the splendor of this unique stretch of Scottish coastline. In an interview on the Letterman show he said, &#8220;It&#8217;s beautiful, but when I finish it&#8217;ll be far more beautiful.&#8221;</p>
<p>There&#8217;ll be no more roaming in the gloaming once Trump gets his way. Currently under Scottish law, anyone has the freedom to roam, provided they behave responsibly. The Scots have always exercised their right to the ancient tradition of universal access to the land and, until now, the local people of Balmedie have enjoyed the dunes and grasslands of the Sands of Forvie, which has the fifth largest sand dune system in Britain.</p>
<p>Golf courses, on the other hand, are treated differently - although people have a right of access they do not have the freedom to roam. Trump has made it clear that this will apply to the development and access will be restricted.</p>
<p>It is with a sense of shame that this blogger, as a Scot, has to share an ethnic connection with the Trump. His mother emigrated from Scotland at the age of 20, making him half Scottish and Donald has trumpeted (pun intended) his Scots heritage on the <a href="http://www.trumpgolfscotland.com/">Trump International Golf Links</a> website. Maybe someone should check his birth certificate just to make sure?</p>
<p>For a more in-depth look at the man and his plan you can check out Anthony Baxter&#8217;s documentary <a href="http://www.youvebeentrumped.com/youvebeentrumped.com/THE_MOVIE.html"><strong><em>You&#8217;ve Been Trumped</em></strong></a><strong><em> </em></strong>where the Aberdeenshire locals and Trump come face-to-face in a fascinating showdown between a rural community and big business.</p>
<p>&#160;</p><div class="item_footer"><p><small><a href="http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2011/08/12/trump-vs-turbines">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div>]]></content:encoded>
								<comments>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2011/08/12/trump-vs-turbines#comments</comments>
			<wfw:commentRss>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php?tempskin=_rss2&#38;disp=comments&#38;p=67</wfw:commentRss>
		</item>
				<item>
			<title>Bo Jo's Barclays Bike Scheme</title>
			<link>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/07/29/bo-jo-s-barclays-bike-scheme</link>
			<pubDate>Thu, 29 Jul 2010 09:06:00 +0000</pubDate>			<dc:creator>moreblogett</dc:creator>
			<category domain="main">More Blogett</category>			<guid isPermaLink="false">66@http://buildingethicalbrands.com/mb_new_blog/blogs/</guid>
						<description>&lt;div&gt;&lt;div&gt;&lt;a href=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/media/blogs/a/bike2.jpg&quot;&gt;&lt;img src=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/media/blogs/a/./.evocache/bike2.jpg/fit-320x320.jpg&quot; alt=&quot;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;span style=&quot;font-family: arial,helvetica,sans-serif;&quot;&gt;It&amp;#8217;s all go for cyclists in London at the moment, what with the first two cycle superhighways opened for business, and a total of 12 intended to be fully operational by the end of 2015 and the London Bike hire scheme due to open next week.&lt;br /&gt;&lt;br /&gt;It seems that Boris Johnson is pulling out all the stops to make London a more cycle friendly place, hopeful that &amp;#8220;London will acquire an ever greater reputation as the best big city on earth to live in.&amp;#8221;&lt;br /&gt;&lt;br /&gt;Both schemes have been funded by Barclays at a reported cost of &amp;#163;25m, and the idea with the superhighways is that it provides a designated cycle route that connects various boroughs in London, without battling for the road with cars, buses and lorries. However, not everyone sees it quite like that. Cyclist Rob Ainsley felt that nothing had particularly changed saying &amp;#8220;It&amp;#8217;s just blue paint on the road.&amp;#8221;&lt;br /&gt;&lt;br /&gt;It&amp;#8217;ll be interesting to see how the cycle hire scheme will pan out. It&amp;#8217;s been a ravenous success in Paris, which Parisians effectionately refer to as &amp;#8216;Velib&amp;#8217;, a catchy conglomeration of velo (bike) and liberte (freedom). With each of the 6,000 proposed bikes in London, plastered with the Barclays logo, it&amp;#8217;s difficult to see that the slightly less snappy &amp;#8217;Barclays Cycle Hire scheme&amp;#8217; will be quite so taken to people&amp;#8217;s hearts. Never-the-less, we feel quite confident, that before long some kind of snazzy moniker will be universally adopted.&lt;br /&gt;&lt;br /&gt;The first month will see the bikes only available to pre-registered members, with every other Tom, Dick and Harry being able to get their hands on them at the end of August. It would seem that this drip feed introductory period is to allow the organisers of the scheme to spot and iron out any problems before getting in too deep. The pricing structure also encourages shorter journeys with the first half hour being free, &amp;#163;1 for an hour, &amp;#163;6 for two hours and &amp;#163;35 for 6 hours. It would seem that the idea is that the bikes are intended to replace shortish cab journeys and tube journeys of 2 or 3 stops, although, unlike the Velib scheme, the London bikes don&amp;#8217;t come with either a basket or a lock. The basket isn&amp;#8217;t quite so necessary, but the lack of lock (unless you get your own) will mean that you&amp;#8217;re limited to cycling from one docking station to another. If you do however risk nipping into a shop and the bike disappears, then you&amp;#8217;ll find that Boris will take &amp;#163;300 out of your bank account (bank details are provided as a deposit) by way of compensation.&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-family: arial,helvetica,sans-serif;&quot;&gt;Anyway, these are exciting cycling times and MB looks forward to seeing how integrated and accepted into daily London life both of these schemes become.&lt;/span&gt;&lt;/p&gt;&lt;div class=&quot;item_footer&quot;&gt;&lt;p&gt;&lt;small&gt;&lt;a href=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/07/29/bo-jo-s-barclays-bike-scheme&quot;&gt;Original post&lt;/a&gt; blogged on &lt;a href=&quot;http://b2evolution.net/&quot;&gt;b2evolution&lt;/a&gt;.&lt;/small&gt;&lt;/p&gt;&lt;/div&gt;</description>
			<content:encoded><![CDATA[<div><div><a href="http://buildingethicalbrands.com/mb_new_blog/blogs/media/blogs/a/bike2.jpg"><img src="http://buildingethicalbrands.com/mb_new_blog/blogs/media/blogs/a/./.evocache/bike2.jpg/fit-320x320.jpg" alt="" title="" /></a></div></div><p><span style="font-family: arial,helvetica,sans-serif;">It&#8217;s all go for cyclists in London at the moment, what with the first two cycle superhighways opened for business, and a total of 12 intended to be fully operational by the end of 2015 and the London Bike hire scheme due to open next week.<br /><br />It seems that Boris Johnson is pulling out all the stops to make London a more cycle friendly place, hopeful that &#8220;London will acquire an ever greater reputation as the best big city on earth to live in.&#8221;<br /><br />Both schemes have been funded by Barclays at a reported cost of &#163;25m, and the idea with the superhighways is that it provides a designated cycle route that connects various boroughs in London, without battling for the road with cars, buses and lorries. However, not everyone sees it quite like that. Cyclist Rob Ainsley felt that nothing had particularly changed saying &#8220;It&#8217;s just blue paint on the road.&#8221;<br /><br />It&#8217;ll be interesting to see how the cycle hire scheme will pan out. It&#8217;s been a ravenous success in Paris, which Parisians effectionately refer to as &#8216;Velib&#8217;, a catchy conglomeration of velo (bike) and liberte (freedom). With each of the 6,000 proposed bikes in London, plastered with the Barclays logo, it&#8217;s difficult to see that the slightly less snappy &#8217;Barclays Cycle Hire scheme&#8217; will be quite so taken to people&#8217;s hearts. Never-the-less, we feel quite confident, that before long some kind of snazzy moniker will be universally adopted.<br /><br />The first month will see the bikes only available to pre-registered members, with every other Tom, Dick and Harry being able to get their hands on them at the end of August. It would seem that this drip feed introductory period is to allow the organisers of the scheme to spot and iron out any problems before getting in too deep. The pricing structure also encourages shorter journeys with the first half hour being free, &#163;1 for an hour, &#163;6 for two hours and &#163;35 for 6 hours. It would seem that the idea is that the bikes are intended to replace shortish cab journeys and tube journeys of 2 or 3 stops, although, unlike the Velib scheme, the London bikes don&#8217;t come with either a basket or a lock. The basket isn&#8217;t quite so necessary, but the lack of lock (unless you get your own) will mean that you&#8217;re limited to cycling from one docking station to another. If you do however risk nipping into a shop and the bike disappears, then you&#8217;ll find that Boris will take &#163;300 out of your bank account (bank details are provided as a deposit) by way of compensation.<br /></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;">Anyway, these are exciting cycling times and MB looks forward to seeing how integrated and accepted into daily London life both of these schemes become.</span></p><div class="item_footer"><p><small><a href="http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/07/29/bo-jo-s-barclays-bike-scheme">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div>]]></content:encoded>
								<comments>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/07/29/bo-jo-s-barclays-bike-scheme#comments</comments>
			<wfw:commentRss>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php?tempskin=_rss2&#38;disp=comments&#38;p=66</wfw:commentRss>
		</item>
				<item>
			<title>What's In A Name?</title>
			<link>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/28/what-s-in-a-name</link>
			<pubDate>Mon, 28 Jun 2010 11:04:06 +0000</pubDate>			<dc:creator>moreblogett</dc:creator>
			<category domain="main">More Blogett</category>			<guid isPermaLink="false">65@http://buildingethicalbrands.com/mb_new_blog/blogs/</guid>
						<description>&lt;p&gt;&lt;span style=&quot;font-family: arial,helvetica,sans-serif;&quot;&gt;Have you ever wondered who decided that your slightly dopey Canis lupis familiaris would be known universally as a dog, or the cascading Salix babylonica in your back garden would probably trip off the tongue better if we just called it a Weeping Willow, or that we might as well call a Coccinellidae a Ladybird?&lt;br /&gt;&lt;br /&gt;No? Well neither had we.&lt;br /&gt;&lt;br /&gt;Most people don&amp;#8217;t really give a thought to the Latin based scientific names of the plants, animals, insects and general life forms with whom we share this world &amp;#8230; except for the scientists of course, but believe it or not, it&amp;#8217;s thought that about 55,000 species exist in Britain alone. That&amp;#8217;s a whole lot of Latin.&lt;br /&gt;&lt;br /&gt;The vast majority of these don&amp;#8217;t actually have common names; mainly for the reason that they&amp;#8217;re not that common, and known only to a handful of experts. These experts have also taken the liberty of noticing that a large number of these species are in decline. You obviously don&amp;#8217;t need us to tell you, but we&amp;#8217;re talking obviously about things like the Nomada armata, the Lucernariopsis cruxmelitensis, or perhaps that four-spotted ground beetle, Philorhizus quadrisignatus.&lt;br /&gt;&lt;br /&gt;Working on the premise that common names of our native species can help raise the profile of animals or plants that would otherwise go unnoticed, Oxford University Museum of Natural History have teamed up with Natural England and the Guardian newspaper to do something about it.&lt;br /&gt;&lt;br /&gt;To mark what is apparently &amp;#8216;International Year for Biodiversity&amp;#8217;, they&amp;#8217;ve put together a list of 10 species that are recognised as endangered or threatened, but play an important role in our ecosystem. The list includes beetles, a bee, a couple of jellyfish, a shrimp and two lichen. They&amp;#8217;ve then asked the public to come up with suitable names which will be entered into a competition, with the most appropriate / best names being chosen by a panel of expert judges.&lt;br /&gt;&lt;br /&gt;If you go to the Guardian website, you can read up about each particular species and have a look at a picture, to help inspire you. They&amp;#8217;ve also added some helpful naming tips, and things to consider before choosing your names.&lt;br /&gt;&lt;br /&gt;So get thinking, and you never know, the next time you&amp;#8217;re sitting in the pub with a few fellow Homo sapiens you can tell them that you were responsible for naming the extremely rare leaf beetle, Cryptocephalus punctiger. &lt;/span&gt;&lt;/p&gt;&lt;div class=&quot;item_footer&quot;&gt;&lt;p&gt;&lt;small&gt;&lt;a href=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/28/what-s-in-a-name&quot;&gt;Original post&lt;/a&gt; blogged on &lt;a href=&quot;http://b2evolution.net/&quot;&gt;b2evolution&lt;/a&gt;.&lt;/small&gt;&lt;/p&gt;&lt;/div&gt;</description>
			<content:encoded><![CDATA[<p><span style="font-family: arial,helvetica,sans-serif;">Have you ever wondered who decided that your slightly dopey Canis lupis familiaris would be known universally as a dog, or the cascading Salix babylonica in your back garden would probably trip off the tongue better if we just called it a Weeping Willow, or that we might as well call a Coccinellidae a Ladybird?<br /><br />No? Well neither had we.<br /><br />Most people don&#8217;t really give a thought to the Latin based scientific names of the plants, animals, insects and general life forms with whom we share this world &#8230; except for the scientists of course, but believe it or not, it&#8217;s thought that about 55,000 species exist in Britain alone. That&#8217;s a whole lot of Latin.<br /><br />The vast majority of these don&#8217;t actually have common names; mainly for the reason that they&#8217;re not that common, and known only to a handful of experts. These experts have also taken the liberty of noticing that a large number of these species are in decline. You obviously don&#8217;t need us to tell you, but we&#8217;re talking obviously about things like the Nomada armata, the Lucernariopsis cruxmelitensis, or perhaps that four-spotted ground beetle, Philorhizus quadrisignatus.<br /><br />Working on the premise that common names of our native species can help raise the profile of animals or plants that would otherwise go unnoticed, Oxford University Museum of Natural History have teamed up with Natural England and the Guardian newspaper to do something about it.<br /><br />To mark what is apparently &#8216;International Year for Biodiversity&#8217;, they&#8217;ve put together a list of 10 species that are recognised as endangered or threatened, but play an important role in our ecosystem. The list includes beetles, a bee, a couple of jellyfish, a shrimp and two lichen. They&#8217;ve then asked the public to come up with suitable names which will be entered into a competition, with the most appropriate / best names being chosen by a panel of expert judges.<br /><br />If you go to the Guardian website, you can read up about each particular species and have a look at a picture, to help inspire you. They&#8217;ve also added some helpful naming tips, and things to consider before choosing your names.<br /><br />So get thinking, and you never know, the next time you&#8217;re sitting in the pub with a few fellow Homo sapiens you can tell them that you were responsible for naming the extremely rare leaf beetle, Cryptocephalus punctiger. </span></p><div class="item_footer"><p><small><a href="http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/28/what-s-in-a-name">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div>]]></content:encoded>
								<comments>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/28/what-s-in-a-name#comments</comments>
			<wfw:commentRss>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php?tempskin=_rss2&#38;disp=comments&#38;p=65</wfw:commentRss>
		</item>
				<item>
			<title>Riverford Organic</title>
			<link>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/25/riverford-organic</link>
			<pubDate>Fri, 25 Jun 2010 11:17:11 +0000</pubDate>			<dc:creator>moreblogett</dc:creator>
			<category domain="main">More Blogett</category>			<guid isPermaLink="false">64@http://buildingethicalbrands.com/mb_new_blog/blogs/</guid>
						<description>&lt;div&gt;&lt;div&gt;&lt;a href=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/media/blogs/a/Riverford.jpg&quot;&gt;&lt;img src=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/media/blogs/a/./.evocache/Riverford.jpg/fit-320x320.jpg&quot; alt=&quot;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;span style=&quot;font-family: arial,helvetica,sans-serif;&quot;&gt;Guy Watson used to be a management consultant. Although his job took him all over the world, he never really felt like office life quite suited him, or the suit for that matter. Watson grew up on a farm in Devon and one Christmas returned home from his office based life in New York and never went back. He leased some land from his father and set about growing vegetables organically without using harmful pesticides, which had been the cause of a hospital visit for his brother. That was 1987 and Watson began delivering boxes of vegetables to about 30 friends. He&amp;#8217;s still delivering them today, although only figuratively speaking, because what is now Riverford Organic delivers organically grown vegetables to about 47,000 people a week across the whole of the U.K.&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-family: arial,helvetica,sans-serif;&quot;&gt;It&amp;#8217;s an impressive feat, and Watson has been able to achieve this by a lot of hard work, and forming alliances with a number of other farms dotted around the country that has allowed his empire to literally grow, organically. He&amp;#8217;s had numerous set backs along the way with vegetables overcome by disease, pests or weeds, but he said of the experience &amp;#8220;The more you understand the eco system of the soil and your crops and how they fit together the easier it becomes&amp;#8221;.&lt;br /&gt;&lt;br /&gt;Riverford Organic came to MB&amp;#8217;s attention after a traveling field kitchen landed at a city farm not far from our HQ. It would seem that not content with employing close to 300 staff and having a business empire worth millions, Watson is taking the Riverford way of doing things on tour in a yurt made by hand in Devon and pedaling mouth watering recipes made from his organically grown veg.&lt;br /&gt;&lt;br /&gt;Another impressive feature of Watson and Riverford Organic is his overwhelming desire to make every aspect of his business as sustainable and environmentally friendly as possible. So much so, that a few years back the company entered in to a 2 year long collaborative project with the University of Exeter and the department of Trade and Industry to investigate Riverford&amp;#8217;s environmental impact and how they could improve. They then set up a website to detail the findings, to let everyone know why the decisions they make regarding various issues have been made.&lt;br /&gt;&lt;br /&gt;It&amp;#8217;s pretty comprehensive and includes such things as trying to reduce landfill waste, the type of fuel their vans and lorries use, ingenious ways to keep the boxes of veg fresh while its waiting for the customer to return home from work, putting solar panels on their farm, improving insulation, changing the type of packaging they use, finding more efficient ways of using fridges and lots of other things. They&amp;#8217;ve called it their &amp;#8216;Sustainable Development Project&amp;#8217; and was largely started because they realized that sometimes good intentions aren&amp;#8217;t always the best, and a bit of (or a great deal of in their case) research was needed to justify the decisions taken. One example of this was their decision to stop using degradable plastic bags, after research shoed that the best option in terms of energy, resource conservation and climate change is to recycle them into new bags. They also seem quite keen to instigate debate in the areas where their own practice goes against popular held views.&lt;br /&gt;&lt;br /&gt;It&amp;#8217;s all quite mind-blowing, the dedication Guy Watson and his team at Riverford have to not only providing a quality service and top notch produce, but doing it in a way that has the smallest amount of environmental impact as possible. The same can&amp;#8217;t be said for many companies. &lt;/span&gt;&lt;/p&gt;&lt;div class=&quot;item_footer&quot;&gt;&lt;p&gt;&lt;small&gt;&lt;a href=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/25/riverford-organic&quot;&gt;Original post&lt;/a&gt; blogged on &lt;a href=&quot;http://b2evolution.net/&quot;&gt;b2evolution&lt;/a&gt;.&lt;/small&gt;&lt;/p&gt;&lt;/div&gt;</description>
			<content:encoded><![CDATA[<div><div><a href="http://buildingethicalbrands.com/mb_new_blog/blogs/media/blogs/a/Riverford.jpg"><img src="http://buildingethicalbrands.com/mb_new_blog/blogs/media/blogs/a/./.evocache/Riverford.jpg/fit-320x320.jpg" alt="" title="" /></a></div></div><p><span style="font-family: arial,helvetica,sans-serif;">Guy Watson used to be a management consultant. Although his job took him all over the world, he never really felt like office life quite suited him, or the suit for that matter. Watson grew up on a farm in Devon and one Christmas returned home from his office based life in New York and never went back. He leased some land from his father and set about growing vegetables organically without using harmful pesticides, which had been the cause of a hospital visit for his brother. That was 1987 and Watson began delivering boxes of vegetables to about 30 friends. He&#8217;s still delivering them today, although only figuratively speaking, because what is now Riverford Organic delivers organically grown vegetables to about 47,000 people a week across the whole of the U.K.<br /></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;">It&#8217;s an impressive feat, and Watson has been able to achieve this by a lot of hard work, and forming alliances with a number of other farms dotted around the country that has allowed his empire to literally grow, organically. He&#8217;s had numerous set backs along the way with vegetables overcome by disease, pests or weeds, but he said of the experience &#8220;The more you understand the eco system of the soil and your crops and how they fit together the easier it becomes&#8221;.<br /><br />Riverford Organic came to MB&#8217;s attention after a traveling field kitchen landed at a city farm not far from our HQ. It would seem that not content with employing close to 300 staff and having a business empire worth millions, Watson is taking the Riverford way of doing things on tour in a yurt made by hand in Devon and pedaling mouth watering recipes made from his organically grown veg.<br /><br />Another impressive feature of Watson and Riverford Organic is his overwhelming desire to make every aspect of his business as sustainable and environmentally friendly as possible. So much so, that a few years back the company entered in to a 2 year long collaborative project with the University of Exeter and the department of Trade and Industry to investigate Riverford&#8217;s environmental impact and how they could improve. They then set up a website to detail the findings, to let everyone know why the decisions they make regarding various issues have been made.<br /><br />It&#8217;s pretty comprehensive and includes such things as trying to reduce landfill waste, the type of fuel their vans and lorries use, ingenious ways to keep the boxes of veg fresh while its waiting for the customer to return home from work, putting solar panels on their farm, improving insulation, changing the type of packaging they use, finding more efficient ways of using fridges and lots of other things. They&#8217;ve called it their &#8216;Sustainable Development Project&#8217; and was largely started because they realized that sometimes good intentions aren&#8217;t always the best, and a bit of (or a great deal of in their case) research was needed to justify the decisions taken. One example of this was their decision to stop using degradable plastic bags, after research shoed that the best option in terms of energy, resource conservation and climate change is to recycle them into new bags. They also seem quite keen to instigate debate in the areas where their own practice goes against popular held views.<br /><br />It&#8217;s all quite mind-blowing, the dedication Guy Watson and his team at Riverford have to not only providing a quality service and top notch produce, but doing it in a way that has the smallest amount of environmental impact as possible. The same can&#8217;t be said for many companies. </span></p><div class="item_footer"><p><small><a href="http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/25/riverford-organic">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div>]]></content:encoded>
								<comments>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/25/riverford-organic#comments</comments>
			<wfw:commentRss>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php?tempskin=_rss2&#38;disp=comments&#38;p=64</wfw:commentRss>
		</item>
				<item>
			<title>The Bike Police</title>
			<link>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/24/the-bike-police</link>
			<pubDate>Thu, 24 Jun 2010 16:16:53 +0000</pubDate>			<dc:creator>moreblogett</dc:creator>
			<category domain="main">More Blogett</category>			<guid isPermaLink="false">63@http://buildingethicalbrands.com/mb_new_blog/blogs/</guid>
						<description>&lt;p&gt;&lt;span style=&quot;font-family: arial,helvetica,sans-serif;&quot;&gt;It was recently announced that The Metropolitan Police have set up a new 30 strong Police Cycle Task Force, in an effort to combat the increasing number of bikes that disappear from railings and bike racks across the city. It may come as a surprise to some people, as bike theft has never really been a priority for the Police who are stretched enough as it is.&lt;br /&gt;&lt;br /&gt;If you live in London, have had a bike stolen in the past, and contacted the Police, it&amp;#8217;s very probable that they suggested you head down to Brick Lane on the following Sunday to see if you can spot it. It&amp;#8217;s all quite demoralizing really for the conscientious cyclist, particularly as bike thieves can now easily sell on the bikes they&amp;#8217;ve nicked through the Internet. Also, bikes nowadays seem to be made with bike thieves in mind with quick release wheels and seats that can be whipped off in a jiffy.&lt;br /&gt;&lt;br /&gt;So, what does this bike task force hope to achieve? Well, they plan to work with websites like Gumtree to make it harder for people to sell bikes online. By working undercover, they&amp;#8217;re hoping to get to the key players involved and reduce the level of bike crime across the city. If people actually think there&amp;#8217;s a chance that they might get caught, they might also think twice before trying to sell on a stolen bike. Another aspect of initiative is to create a central database of marked bicycles in London, allowing both the Police and retailers to verify the legitimate owners of bikes that are changing hands.&lt;br /&gt;&lt;br /&gt;Part of their remit is to work with existing organisations like the London Cycling Campaign helping people to mark their bikes and give advice on ways to reduce the chances of bike theft &amp;#8230; like locking it correctly.&lt;br /&gt;&lt;br /&gt;With the arrival of &amp;#8216;The Bike Police&amp;#8217; as we like to think of them, perhaps the future for cyclists in the capital is looking a bit brighter and a bit more arduous for bike thieves. Here&amp;#8217;s hoping other cities get bike police too.&lt;/span&gt;&lt;/p&gt;&lt;div class=&quot;item_footer&quot;&gt;&lt;p&gt;&lt;small&gt;&lt;a href=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/24/the-bike-police&quot;&gt;Original post&lt;/a&gt; blogged on &lt;a href=&quot;http://b2evolution.net/&quot;&gt;b2evolution&lt;/a&gt;.&lt;/small&gt;&lt;/p&gt;&lt;/div&gt;</description>
			<content:encoded><![CDATA[<p><span style="font-family: arial,helvetica,sans-serif;">It was recently announced that The Metropolitan Police have set up a new 30 strong Police Cycle Task Force, in an effort to combat the increasing number of bikes that disappear from railings and bike racks across the city. It may come as a surprise to some people, as bike theft has never really been a priority for the Police who are stretched enough as it is.<br /><br />If you live in London, have had a bike stolen in the past, and contacted the Police, it&#8217;s very probable that they suggested you head down to Brick Lane on the following Sunday to see if you can spot it. It&#8217;s all quite demoralizing really for the conscientious cyclist, particularly as bike thieves can now easily sell on the bikes they&#8217;ve nicked through the Internet. Also, bikes nowadays seem to be made with bike thieves in mind with quick release wheels and seats that can be whipped off in a jiffy.<br /><br />So, what does this bike task force hope to achieve? Well, they plan to work with websites like Gumtree to make it harder for people to sell bikes online. By working undercover, they&#8217;re hoping to get to the key players involved and reduce the level of bike crime across the city. If people actually think there&#8217;s a chance that they might get caught, they might also think twice before trying to sell on a stolen bike. Another aspect of initiative is to create a central database of marked bicycles in London, allowing both the Police and retailers to verify the legitimate owners of bikes that are changing hands.<br /><br />Part of their remit is to work with existing organisations like the London Cycling Campaign helping people to mark their bikes and give advice on ways to reduce the chances of bike theft &#8230; like locking it correctly.<br /><br />With the arrival of &#8216;The Bike Police&#8217; as we like to think of them, perhaps the future for cyclists in the capital is looking a bit brighter and a bit more arduous for bike thieves. Here&#8217;s hoping other cities get bike police too.</span></p><div class="item_footer"><p><small><a href="http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/24/the-bike-police">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div>]]></content:encoded>
								<comments>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/24/the-bike-police#comments</comments>
			<wfw:commentRss>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php?tempskin=_rss2&#38;disp=comments&#38;p=63</wfw:commentRss>
		</item>
				<item>
			<title>Solar Powered Church</title>
			<link>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/24/solar-powered-church</link>
			<pubDate>Thu, 24 Jun 2010 08:35:21 +0000</pubDate>			<dc:creator>moreblogett</dc:creator>
			<category domain="main">More Blogett</category>			<guid isPermaLink="false">62@http://buildingethicalbrands.com/mb_new_blog/blogs/</guid>
						<description>&lt;div&gt;&lt;div&gt;&lt;a href=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/media/blogs/a/Solar Church.jpg&quot;&gt;&lt;img src=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/media/blogs/a/./.evocache/Solar Church.jpg/fit-320x320.jpg&quot; alt=&quot;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;span style=&quot;font-family: arial,helvetica,sans-serif;&quot;&gt;We recently discovered that a church just round the corner from MB HQ has kitted its roof out with solar panels.&lt;br /&gt;&lt;br /&gt;St. Silas has been serving the community in the Pentonville area since 1863. In recent years the roof tiles made from Welsh slate began to show the strain of close to 150 years exposed to the elements. Several times a year the church would get flooded by heavy rain, and an almighty downpour in the summer of 2008 meant the church needed extensive repair.&lt;br /&gt;&lt;br /&gt;Not only were the creaking, broken tiles letting the rain in, but letting heat out and adding to the already gigantic heating bills that are standard for a building of St. Silas&amp;#8217; size. At about the same time, church members and community hall users embarked on an educational project to try and reduce their carbon footprints, not just at home but in the church building itself.&amp;#160; Through this initiative, the church discovered that they could upgrade their heating and lighting requirements by incorporating solar-voltaic tiles within the roof structure, and therefore kill two birds with one stone &amp;#8230; so to speak.&lt;br /&gt;&lt;br /&gt;Through a large number of donations and loans, including a significant amount from Islington Council&amp;#8217;s climate change fund the church officially began generating their own solar power last month. As well as being able to sell back energy to the National Grid, it is estimated that the church will generate 47% of their yearly energy needs, as well as making savings of 7,027kg of CO2 emissions per year.&lt;br /&gt;&lt;br /&gt;The appearance of the roof has barely changed, as the pioneering project integrated solar panels that were designed to be a similar size and shape as the existing tiles.&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-family: arial,helvetica,sans-serif;&quot;&gt;Father Shaun Richards, who is Parish Priest and Vicar at St. Silas said &amp;#8220;the church community and local people have pulled out&amp;#160; all&amp;#160; the&amp;#160; stops,&amp;#160; The&amp;#160; Big&amp;#160; Solar&amp;#160; Roof&amp;#160; project&amp;#160;&amp;#160; would&amp;#160; have&amp;#160; been&amp;#160; a non starter without&amp;#160; their commitment&amp;#160; and&amp;#160; pioneering&amp;#160; spirit.&amp;#8221;&lt;br /&gt;&lt;br /&gt;So, St. Silas is the first church in London to see the light and go solar powered. Who&amp;#8217;s next? &lt;/span&gt;&lt;/p&gt;&lt;div class=&quot;item_footer&quot;&gt;&lt;p&gt;&lt;small&gt;&lt;a href=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/24/solar-powered-church&quot;&gt;Original post&lt;/a&gt; blogged on &lt;a href=&quot;http://b2evolution.net/&quot;&gt;b2evolution&lt;/a&gt;.&lt;/small&gt;&lt;/p&gt;&lt;/div&gt;</description>
			<content:encoded><![CDATA[<div><div><a href="http://buildingethicalbrands.com/mb_new_blog/blogs/media/blogs/a/Solar Church.jpg"><img src="http://buildingethicalbrands.com/mb_new_blog/blogs/media/blogs/a/./.evocache/Solar Church.jpg/fit-320x320.jpg" alt="" title="" /></a></div></div><p><span style="font-family: arial,helvetica,sans-serif;">We recently discovered that a church just round the corner from MB HQ has kitted its roof out with solar panels.<br /><br />St. Silas has been serving the community in the Pentonville area since 1863. In recent years the roof tiles made from Welsh slate began to show the strain of close to 150 years exposed to the elements. Several times a year the church would get flooded by heavy rain, and an almighty downpour in the summer of 2008 meant the church needed extensive repair.<br /><br />Not only were the creaking, broken tiles letting the rain in, but letting heat out and adding to the already gigantic heating bills that are standard for a building of St. Silas&#8217; size. At about the same time, church members and community hall users embarked on an educational project to try and reduce their carbon footprints, not just at home but in the church building itself.&#160; Through this initiative, the church discovered that they could upgrade their heating and lighting requirements by incorporating solar-voltaic tiles within the roof structure, and therefore kill two birds with one stone &#8230; so to speak.<br /><br />Through a large number of donations and loans, including a significant amount from Islington Council&#8217;s climate change fund the church officially began generating their own solar power last month. As well as being able to sell back energy to the National Grid, it is estimated that the church will generate 47% of their yearly energy needs, as well as making savings of 7,027kg of CO2 emissions per year.<br /><br />The appearance of the roof has barely changed, as the pioneering project integrated solar panels that were designed to be a similar size and shape as the existing tiles.<br /></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;">Father Shaun Richards, who is Parish Priest and Vicar at St. Silas said &#8220;the church community and local people have pulled out&#160; all&#160; the&#160; stops,&#160; The&#160; Big&#160; Solar&#160; Roof&#160; project&#160;&#160; would&#160; have&#160; been&#160; a non starter without&#160; their commitment&#160; and&#160; pioneering&#160; spirit.&#8221;<br /><br />So, St. Silas is the first church in London to see the light and go solar powered. Who&#8217;s next? </span></p><div class="item_footer"><p><small><a href="http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/24/solar-powered-church">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div>]]></content:encoded>
								<comments>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/24/solar-powered-church#comments</comments>
			<wfw:commentRss>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php?tempskin=_rss2&#38;disp=comments&#38;p=62</wfw:commentRss>
		</item>
				<item>
			<title>A Green Search Engine</title>
			<link>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/16/a-green-search-engine</link>
			<pubDate>Wed, 16 Jun 2010 09:21:58 +0000</pubDate>			<dc:creator>moreblogett</dc:creator>
			<category domain="main">More Blogett</category>			<guid isPermaLink="false">61@http://buildingethicalbrands.com/mb_new_blog/blogs/</guid>
						<description>&lt;p&gt;So, you&amp;#8217;re sat at your computer at home and maybe you&amp;#8217;re trying to find out what time your local cinema is showing Sex and the City 2 &amp;#8230; oh, no probably not. Well, perhaps you&amp;#8217;re trying to find a restaurant, or train times or book a hotel. Well, whatever it is you&amp;#8217;re searching for you might be surprised to learn that at the same time as you&amp;#8217;re idly clicking away with one hand, sipping a cup of tea from the other, you could be helping to protect endangered rainforests on the other side of the world.&lt;br /&gt;&lt;br /&gt;&amp;#8220;But how?&amp;#8221; you say. &amp;#8216;MB&amp;#8217;s completely lost it&amp;#8221; you think. &lt;br /&gt;&lt;br /&gt;Well, there&amp;#8217;s a search engine out there called Ecosia, which is an eco-friendly Internet search engine backed by Yahoo, Bing and WWF, the World Wide Fund for Nature.&lt;br /&gt;&lt;br /&gt;Ecosia have signed an agreement to give at least 80% of its advertising revenue to help the WWF run a rainforest protection programme, currently located in Juruena National Park in the Amazon region of Brazil.&lt;br /&gt;&lt;br /&gt;Every year a rainforest the size of England is burned or cut down, and by their estimations, the good people at Ecosia have calculated that the average Internet user can protect about 2,000 square metres of rainforest every year by using Ecosia as its search engine of choice.&lt;br /&gt;&lt;br /&gt;Ecosia also are keen to protect the interests of their users, and unlike other search engine providers, will not create profiles and sell on information to third parties, or keep data on file for months on end, but instead will delete all user-related data within 48 hours. Their servers also run on green electricity.&lt;/p&gt;
&lt;p&gt;So, if you&amp;#8217;re sitting languishing at home thinking there&amp;#8217;s no way you can possibly help protect rainforests, cut CO2 emissions or support the WWF then you&amp;#8217;re wrong &amp;#8230; you&amp;#8217;re only a click away, which incidentally could alone protect two square metres of rainforest.&lt;/p&gt;&lt;div class=&quot;item_footer&quot;&gt;&lt;p&gt;&lt;small&gt;&lt;a href=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/16/a-green-search-engine&quot;&gt;Original post&lt;/a&gt; blogged on &lt;a href=&quot;http://b2evolution.net/&quot;&gt;b2evolution&lt;/a&gt;.&lt;/small&gt;&lt;/p&gt;&lt;/div&gt;</description>
			<content:encoded><![CDATA[<p>So, you&#8217;re sat at your computer at home and maybe you&#8217;re trying to find out what time your local cinema is showing Sex and the City 2 &#8230; oh, no probably not. Well, perhaps you&#8217;re trying to find a restaurant, or train times or book a hotel. Well, whatever it is you&#8217;re searching for you might be surprised to learn that at the same time as you&#8217;re idly clicking away with one hand, sipping a cup of tea from the other, you could be helping to protect endangered rainforests on the other side of the world.<br /><br />&#8220;But how?&#8221; you say. &#8216;MB&#8217;s completely lost it&#8221; you think. <br /><br />Well, there&#8217;s a search engine out there called Ecosia, which is an eco-friendly Internet search engine backed by Yahoo, Bing and WWF, the World Wide Fund for Nature.<br /><br />Ecosia have signed an agreement to give at least 80% of its advertising revenue to help the WWF run a rainforest protection programme, currently located in Juruena National Park in the Amazon region of Brazil.<br /><br />Every year a rainforest the size of England is burned or cut down, and by their estimations, the good people at Ecosia have calculated that the average Internet user can protect about 2,000 square metres of rainforest every year by using Ecosia as its search engine of choice.<br /><br />Ecosia also are keen to protect the interests of their users, and unlike other search engine providers, will not create profiles and sell on information to third parties, or keep data on file for months on end, but instead will delete all user-related data within 48 hours. Their servers also run on green electricity.</p>
<p>So, if you&#8217;re sitting languishing at home thinking there&#8217;s no way you can possibly help protect rainforests, cut CO2 emissions or support the WWF then you&#8217;re wrong &#8230; you&#8217;re only a click away, which incidentally could alone protect two square metres of rainforest.</p><div class="item_footer"><p><small><a href="http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/16/a-green-search-engine">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div>]]></content:encoded>
								<comments>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/16/a-green-search-engine#comments</comments>
			<wfw:commentRss>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php?tempskin=_rss2&#38;disp=comments&#38;p=61</wfw:commentRss>
		</item>
				<item>
			<title>Festival Fever</title>
			<link>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/15/festival-fever</link>
			<pubDate>Tue, 15 Jun 2010 11:21:52 +0000</pubDate>			<dc:creator>moreblogett</dc:creator>
			<category domain="main">More Blogett</category>			<guid isPermaLink="false">60@http://buildingethicalbrands.com/mb_new_blog/blogs/</guid>
						<description>&lt;p&gt;The festival season is upon us once again. Another summer of mud, music and camping, and as we mentioned ages ago, a number of the biggest UK festivals all signed up to the 10:10 campaign. In case you&amp;#8217;d forgotten, the 10:10 campaign is an international campaign to encourage governments, organisations, events, companies and pretty much everyone to pledge to cut carbon emissions by 10% throughout this year.&lt;br /&gt;&lt;br /&gt;The Big Chill, Latitude, Bestival, Reading and Lovebox are a few of the festivals that have signed up to the 10:10 campaign. Eugenie Harvey, the campaign director said &amp;#8220;carbon cutting isn&amp;#8217;t all about staying at home and giving stuff up. British summertime&amp;#8217;s all about getting out there and enjoying it while it lasts. And enjoying it all with 10% less carbon.&amp;#8221;&lt;br /&gt;&lt;br /&gt;So, it&amp;#8217;ll be interesting to see whether festival organisers can live up to their pledge. We speculated last year, whether it&amp;#8217;d include things like encouraging lift sharing, but each festival will have different priorities as the majority of attendees at Lovebox, in central London, will use public transport, whereas those heading off to Bestival on the Isle of Wight will probably use cars &amp;#8230; and boats of course.&lt;br /&gt;&lt;br /&gt;The main cuts will be in the power used for lighting, the massive sound systems and of course the plethora of stalls selling ridiculously expensive burgers. The Isle of Wight festival boasts a solar-powered stage, whilst people attending Latitude, Reading and Leeds can sit down to enjoy their over priced burgers with compostable cups and cutlery, and at Bestival, once you&amp;#8217;ve eaten the burger, that you queued up for 2 hours to buy, you can rest those weary legs by sitting down on a composting toilet.&lt;br /&gt;&lt;br /&gt;Apparently, a group of Oxford University boffs worked out that the combined emissions from 500 festivals in the UK last year was 84,000 tonnes of carbon dioxide. Yes &amp;#8230; MB couldn&amp;#8217;t believe there were as many as 500 festivals either.&lt;br /&gt;&lt;br /&gt;Last weekend MB was swanning around London Fields in Hackney, London and came across a group of enterprising musicians who had set up a sound system, which they powered by getting people to pedal bikes, which they&amp;#8217;d set up next to the speakers. Might be a bit of a tall order for the main stage at Glastonbury though.&lt;/p&gt;&lt;div class=&quot;item_footer&quot;&gt;&lt;p&gt;&lt;small&gt;&lt;a href=&quot;http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/15/festival-fever&quot;&gt;Original post&lt;/a&gt; blogged on &lt;a href=&quot;http://b2evolution.net/&quot;&gt;b2evolution&lt;/a&gt;.&lt;/small&gt;&lt;/p&gt;&lt;/div&gt;</description>
			<content:encoded><![CDATA[<p>The festival season is upon us once again. Another summer of mud, music and camping, and as we mentioned ages ago, a number of the biggest UK festivals all signed up to the 10:10 campaign. In case you&#8217;d forgotten, the 10:10 campaign is an international campaign to encourage governments, organisations, events, companies and pretty much everyone to pledge to cut carbon emissions by 10% throughout this year.<br /><br />The Big Chill, Latitude, Bestival, Reading and Lovebox are a few of the festivals that have signed up to the 10:10 campaign. Eugenie Harvey, the campaign director said &#8220;carbon cutting isn&#8217;t all about staying at home and giving stuff up. British summertime&#8217;s all about getting out there and enjoying it while it lasts. And enjoying it all with 10% less carbon.&#8221;<br /><br />So, it&#8217;ll be interesting to see whether festival organisers can live up to their pledge. We speculated last year, whether it&#8217;d include things like encouraging lift sharing, but each festival will have different priorities as the majority of attendees at Lovebox, in central London, will use public transport, whereas those heading off to Bestival on the Isle of Wight will probably use cars &#8230; and boats of course.<br /><br />The main cuts will be in the power used for lighting, the massive sound systems and of course the plethora of stalls selling ridiculously expensive burgers. The Isle of Wight festival boasts a solar-powered stage, whilst people attending Latitude, Reading and Leeds can sit down to enjoy their over priced burgers with compostable cups and cutlery, and at Bestival, once you&#8217;ve eaten the burger, that you queued up for 2 hours to buy, you can rest those weary legs by sitting down on a composting toilet.<br /><br />Apparently, a group of Oxford University boffs worked out that the combined emissions from 500 festivals in the UK last year was 84,000 tonnes of carbon dioxide. Yes &#8230; MB couldn&#8217;t believe there were as many as 500 festivals either.<br /><br />Last weekend MB was swanning around London Fields in Hackney, London and came across a group of enterprising musicians who had set up a sound system, which they powered by getting people to pedal bikes, which they&#8217;d set up next to the speakers. Might be a bit of a tall order for the main stage at Glastonbury though.</p><div class="item_footer"><p><small><a href="http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/15/festival-fever">Original post</a> blogged on <a href="http://b2evolution.net/">b2evolution</a>.</small></p></div>]]></content:encoded>
								<comments>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php/2010/06/15/festival-fever#comments</comments>
			<wfw:commentRss>http://buildingethicalbrands.com/mb_new_blog/blogs/moreblogett.php?tempskin=_rss2&#38;disp=comments&#38;p=60</wfw:commentRss>
		</item>
			</channel>
</rss>

